Daniel Anders
Digital Media Product ArchitectSkills
Digital Media Systems Architect
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100
%
Video Streaming
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100
%
Rights Management
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100
%
Music Licensing
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100
%
Media Monetization (Subscriptions, Downloads, Ads)
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100
%
Streaming Analytics
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100
%
AWS
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70
%
Blockchain
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60
%
Bio
Danny has been working with media technology for over 20 years. Starting his tech career in IT at Zomba/Jive, he soon moved to the tech side of the business during the first dot com boom where he worked at major infrastructure providers and CDN’s to deliver streaming content. The past 10 years he has worked with a number of media platforms including thePlatform, Kaltura, Verizon Digital Media, and IBM Watson Media. There he worked to architect and integrate carrier grade media platforms for major content providers such as NBC, Comcast, Time Warner, Cox, and Verizon.
Danny is now the founder of ClearTracks, a marketplace for managing and clearing music rights in user generated content. ClearTracks is trying to create a new level of efficiency in the music value chain by helping streaming services identify music and clearing the rights instead of having to block them or take them down.
Association for Electronic Music- DSP Relations
- Represent consortium of labels, artists, publishers, and distributors with digital service providers.
Association for Electronic Music- Metadata working group
- Represent consortium of Electronic Music industry with DDEX standards body.
EDUCATION AND EXPERIENCE
Experience
Founder
ClearTracks Media ( New York ) 2014 - Present
ClearTracks creates an market for pre-licensed media content that eliminates the time, cost, and risk of searching for and negotiating licenses for digital works for derivative use. Using ClearTracks, digital media producers, creators, publishers, labels, rights holders, and distributors can generate more revenue for new content and existing inventory. ClearTracks simplifies and reduces operational costs for streaming platforms that have user generated content by automating processes for music identification, reporting, and rights clearing.
Highlights
- Developed subscription platform for licensing and distribution of music, video, and derivative works
- Designed method for automatically distributing royalty payments from transactions across multiple licensing layers and multiple rights owners
- Created tools to for identifying and matching media with licenses and settling multi-party transactions in real time
- Reduced royalty settlement time from 6+ months to 5 minutes
- Managed team of 5 full stack developers , 3 sysops engineers, 2 devops engineers
Sr. Solution Architect
IBM-Watson Media ( New York ) 2016 - 2019
IBM Watson Media offers AI-driven solutions for live streaming events, corporate communication, video analytics and content management.
Highlights
- Supported sales of all M&E products including Live Streaming (UStream), Video Logistics Manager for OTT (ClearLeap), Watson Video Enrichment (Video Recognition), Watson Live Captioning (STT), ECDN, Blockchain, DRM
- Implemented methodology for tracking and quantifying value of product feature requests for roadmap planning across 3 different product lines
- Grew qtr/qtr signings in 8/10 consecutive quarters
- Developed process and tools for validating proof of concept results for new products
- Managed object recognition and language training models from user content libraries
Sr. Industry Architect
Verizon Digital Media Services ( New York ) 2013 - 2014
Digital Media Services provides enterprises with a suite of advanced video solutions and products, enabling them to satisfy consumer demand for premium digital media. Their flexible and robust video solutions are customizable and can be seamlessly integrated for video on demand, linear channels and live events.
They deliver quality media with products for video delivery, media platform, and advanced advertising across any network to any device. Their unique interplay of assets - orchestrated among a secure media cloud, an agile video backbone, and responsive intelligent edges - delivers powerful economics at massive scale.
Highlights
- Managed agile project integration team from scope to launch
- Developed solutions across multiple product lines including storage, delivery, platform services, transcoding, and live events
- Integrated satellite ingestion workflows for live streaming redundancy
Sr Product Manager
Kaltura ( New York ) 2010 - 2013
Kaltura's mission is to power any video experience, for any organization. Kaltura provides live, real-time and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers at home, at work, and at school. Its off-the-shelf SaaS products are known for their unparalleled flexibility,modularity, extendibility, and ease of integration. They are all built on top of hundreds of open APIs for video ingestion, transcoding, metadata management, distribution, publishing, engagement, monetization, and analytics.
Enterprises use Kaltura in a wide array of video solutions that are changing the way companies approach training, collaboration, communication, marketing, and sales. Educational Institutions transforming their classroom experience and education services with video solutions for teaching and learning, in the lecture hall and beyond. Media, Pay-TV Providers, and Telecom Companies provide a robust Cloud TV Platform to launch and operate a next-generation Cloud TV service. Telecommunication companies launch a robust Cloud TV Platform and operate a next-generation Cloud TV service. Developers and Technology Companies - leverage Kaltura's Video Platform-as-a-Service, enabling organizations to create any video solution and workflow, whether standalone or tightly integrated
Highlights
- Develop product roadmap unifying multiple applications using common components and workflows. Reduced iteration time and unified capabilities across apps
- Developed entitlement framework and co-produced entitlement PRD to be used for entitlement and authentication services across all applications
- Created MRDs and PRDs for major product gaps including content creation/capture, and live streaming, social media tools, and common app components
- Implemented product feature request system in Jira for integration with SalesForce for opportunity data and product development tools to create product iteration planning process
- Established pricing strategy for usage and features for Media Vertical based on usage data
- Managed product lifecycle of media products from PRD to launch including internal training, marketing announcements, and development of value proposition and sales tools
Sr. Sales Engineer
thePlatform (Comcast Technology Solutions) ( New York ) 2008 - 2010
for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses onPCs, mobile, and TV.
thePlatform currently manages multiscreen video for five of the largest cable operators in North America, the two largest TV providers in the world, and numerous programmers and leading media companies.
With more than a decade history of service, thePlatform is an independent subsidiary of Comcast, based in Seattle, Wash.
Highlights
- Developed syndication packages and delivery orchestration for OTT delivery to third party partners
- Customers included History Channel, PBS, AMC networks. Cox, MSG networks.